Columnist cat fight…hurry pick a side

Please welcome to the ring, in the blue corner Malcom “the 10,000 hour trainer” Gladwell- all the way from North o’ the border ‘Eh taking on in the blue corner Chris “I am not even getting paid” Anderson in an epic war of words…

Apparently our afro’d, blinking without thinking, outlier making pop columnist has long story short said Mr. Anderson is wrong.

So now we have other blogerati chiming in and taking sides.

Seth Godin, no less AND our favorite web rogue – Mark Cuban.

Malcolm is wrong

I’ve never written those three words before, but he’s never disagreed with Chris Anderson before, so there you go.

Free is the name of Chris’s new book, and it’s going to be wildly misunderstood and widely argued about.

The first argument that makes no sense is, “should we want free to be the future?”

Who cares if we want it? It is.

Cuban goes here:

Free vs Freely Distributed

Of course that is a challenge for those industries. Not only do they face the challenge of their former customers wanting  their content for nothing, but they have the problem that their costs are based upon their ability to sell their content.

With the publication of Chris Anderson’s new book Free, the discussion about the role of free, today and in the future has expanded.  Articles from Malcom Gladwell in New Yorker, and Seth Godin discuss the various merits and challenges of Free.  Is Free inevitable ? Is Free the beginning of the end ? Let me answer the question.

First of all, what we are experiencing right now is “Better Than Free”. The videos on Youtube, magazine articles, newspapers reports, anything that used to be analog that now is digital have a perceived value that is based on their legacy delivery.  We value all those TV shows on Hulu highly because we assign a value to what we pay for cable or satellite. We assign a high perceived value to newspaper and magazine reports based on the years we spent paying for them.  Anything that we paid for as recently as last year, that we now get free, of course we assign a  value of more than free.  That makes it worth the effort to find it for free. Because the effort is worth your time. You are getting something for nothing, who doesnt want that ?

I am sure the world is all a-twitter about it so hurry before you miss first the first pixelated feathers flying…

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